Mercedes-Benz Sugar Land builds customer loyalty while making roads safer.
Texas’s dealership has sent more 260 teens through its driving safety school, which uses a variety of Mercedes cars to teach different maneuvers.
The initiative was originally created as a perk to dealership clients’ children under a VIP benefits program. However, it was expanded in 2019 so that the Clements High School was included. This store opened the opportunity to all customers outside of its client base.