Block, formerly Square, has teamed with Ticketmaster and rapper Kendrick lamar to provide early access to tickets for The Big Steppers Tour which will begin next week. The deal allows Cash App users with a Cash Card to buy tickets to the Super Bowl artist’s event 24 hours before the rest of the public. This is the latest example of Block’s effort to position itself as the Generation Z bank solution. Megan Thee Stallion, a Block commercial , promoted the Stock Investing feature on the Cash App. This also allows users to purchase Bitcoin.
Founded by Jack Dorsey, the co-founder of Twitter, Block’s Cash App has gradually entrenched itself among the young and historically unbanked, overtaking Venmo a few years ago as the unofficial go-to cash exchange app on social media.
Block is branding itself as the digital bank that understands young consumers
Unlike competitors like Apple Pay, Zelle, PayPal, and Google Pay, Dorsey has been aggressive in making Cash App seem cool. It regularly offers cash giveaways to users who share their Cash App user names on social media. The app also curates discounts for sneakerhead outlets such as GOAT, Flight Club, and Google Pay.
Block was founded by independent vendors who were provided with hardware and software tools that allowed them to accept credit card payments. Cash App was then added to the mix as a virtual bank. Then, in a challenge to startups like Robinhood, Cash App added bitcoin and stock purchases to its services.