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An Apple TV that is less expensive may be available later in the year

If you’ve been waiting for a cheaper Apple TV, you might not have to wait much longer. On Friday, TF International Securities analyst Ming-Chi Kuo said in a tweet that Apple will launch a new Apple TV model which “improves cost structure” in the second half of 2022. According to Kuo, Apple wants to close…

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If you have been looking for an Apple TV that is cheaper, it might be time to give up. On Friday, TF International Securities analyst Ming-Chi Kuo said in a tweet that Apple will launch a new Apple TV model which “improves cost structure” in the second half of 2022. Kuo stated that Apple is trying to reduce the gap between itself and its competitors.

Cheaper Apple TV Coming This Fall

Apple currently offers three models of Apple TV on its website and in its retail stores. First up is the Apple TV 4K, which comes with 32GB of storage for $179 and 64GB for $199. The streaming player is still the best on the market, even though it was launched last April. Additionally, Apple sells the Apple TV HD with 32GB of storage for $149. It’s a solid piece of hardware, but at $149, it’s a terrible deal in an increasingly crowded market.

Roku just announced this week that it will include its Voice Remote Pro with its Roku Ultra. The Roku Ultra supports 4K, HDR, Dolby Vision, and Dolby Atmos — all for $100. Just to emphasize the point, that is $50 cheaper than Apple’s 1080p player and $80 cheaper than its cheapest 4K model. This is a tough sell if you don’t believe in Apple’s ecosystem.

Apple will launch a new version of Apple TV that improves cost structure in 2H22. Apple’s aggressive strategy to integrate content, hardware and service in the recession will allow it to close the gap with its competition.

— Guo Ming Qi (Ming-Chi Kuo) (@mingchikuo) May 13, 2022

As powerful and sleek as the Apple TV might be, its market share has been lagging behind the likes of Roku and Amazon for years. Apple often takes its sweet time in bringing cheaper versions of its most loved products to market. The iPhone SE was released almost a decade after its predecessor. Apple must expand its product line to offer a lower-priced device if it wants to make tvOS more accessible.

Apple TV 4K on a table next to a Siri Voice Remote
Apple TV 4K 2021 model. Image source: Christian de Looper for BGR

When is the next Apple TV coming out?

Unfortunately, Kuo didn’t

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