If you have been looking for an Apple TV that is cheaper, it might be time to give up. On Friday, TF International Securities analyst Ming-Chi Kuo said in a tweet that Apple will launch a new Apple TV model which “improves cost structure” in the second half of 2022. Kuo stated that Apple is trying to reduce the gap between itself and its competitors.
Cheaper Apple TV Coming This Fall
Apple currently offers three models of Apple TV on its website and in its retail stores. First up is the Apple TV 4K, which comes with 32GB of storage for $179 and 64GB for $199. The streaming player is still the best on the market, even though it was launched last April. Additionally, Apple sells the Apple TV HD with 32GB of storage for $149. It’s a solid piece of hardware, but at $149, it’s a terrible deal in an increasingly crowded market.
Roku just announced this week that it will include its Voice Remote Pro with its Roku Ultra. The Roku Ultra supports 4K, HDR, Dolby Vision, and Dolby Atmos — all for $100. Just to emphasize the point, that is $50 cheaper than Apple’s 1080p player and $80 cheaper than its cheapest 4K model. This is a tough sell if you don’t believe in Apple’s ecosystem.
As powerful and sleek as the Apple TV might be, its market share has been lagging behind the likes of Roku and Amazon for years. Apple often takes its sweet time in bringing cheaper versions of its most loved products to market. The iPhone SE was released almost a decade after its predecessor. Apple must expand its product line to offer a lower-priced device if it wants to make tvOS more accessible.
When is the next Apple TV coming out?
Unfortunately, Kuo didn’t